Maslow in Forbes: The Tangible Impact of Corporate Benefits on Productivity and Well-being
Forbes Argentina published an article where Diego Boryszanski explains how every dollar invested in valued benefits generates concrete impact on productivity and workplace culture.
Article published in Forbes Argentina on January 6, 2025.
The Tangible Impact of Corporate Benefits: Productivity, Retention, and Well-being
The world of corporate benefits is undergoing a metamorphosis. What was once a secondary tool for attracting talent is now positioned as a central pillar of organizational culture. This shift is not accidental, but rather a reflection of how employee expectations have evolved and how companies, in a challenging environment, must adapt to survive and thrive.
"Historically, companies offered benefits in a one-size-fits-all manner, regardless of whether employees actually needed them," says Diego Boryszanski, CEO of Maslow, adding: "This generated millions in losses from underutilized services. Today, 87% of workers prefer flexible benefits." Maslow's platform aligns with this trend and offers customized options tailored to each employee's needs.
Work is no longer just a means of living, but an extension of personal identity, and this is where companies face the challenge of offering something more than a salary. Luis Ariel Peralta Aliano, Chief Commercial Officer at Kuru, summarizes it: "More technologically advanced and digitalized companies have a greater propensity to develop benefits strategies because they understand it's not just about salary, but about experience."
Sabrina Segui, Chief Commercial Officer at ¡appa!, analyzes the impact of technology: "Digitalization enables more efficient and personalized benefits management." In organizations with greater on-site presence, benefits like parking or lunches become key differentiators, while in startups, the focus is on workplace flexibility. "Benefits are no longer just a list of extras, but a statement of intent," she adds.
The Generational Shift
The entry of Millennials and Gen Z into the labor market imposed new rules. These generations seek much more than a standard package; they demand freedom, flexibility, and an experience that connects with their values. Mariela Enrici, Chief Marketing Officer at Nubi, notes: "These generations value the ability to choose. Gaming, entertainment, and e-commerce are gaining ground as preferred options."
The numbers back this up. A Michael Page report reveals that 41% of candidates in Argentina prioritize personal well-being over professional career. "Not adapting to these expectations isn't just a mistake, it's being left out of the game," Enrici points out.
Measurable Return on Investment
"Every dollar invested in benefits that employees truly value generates a tangible impact on productivity and workplace climate," notes Boryszanski. "Maslow works with more than 100 companies in 25 countries, helping them maximize the efficiency of their benefits budgets."
Companies that accurately measure the return on investment of their benefits discover patterns that redefine their priorities. Indicators such as decreased employee turnover, increased satisfaction and engagement levels, and improved productivity are just some of the data points that can transform a benefits plan into a competitive advantage.
Corporate benefits are a reflection of how companies understand and value those who comprise them. Designing them intelligently and measuring their impact is not just a matter of efficiency, but of vision. Achieving this is not a detail—it's the difference between building a superficial employment relationship or one that endures.