Maslow Blog

News, resources and trends in employee benefits, incentives and recognition

Hands refueling a car while holding a smartphone with a digital benefit at a service station

GuíasJune 12, 20263 min read

Fuel vouchers for employees: how they work and how to give them

What employee fuel vouchers are, what they're used for, and how to deliver them digitally, with control and measurement. A guide for companies rewarding their team or channel.

A person checking in with their smartphone at the reception of a modern gym

GuíasJune 11, 20263 min read

Wellhub (formerly Gympass) for companies: what it is and alternatives

What Wellhub (formerly Gympass) is, how the corporate wellbeing benefit works, and how to evaluate it against a flexible benefits scheme. A guide for HR teams.

An HR professional analyzing results on a laptop with her team in the background in a bright office

GuíasJune 8, 20263 min read

Employee climate survey: how to design it and what to measure

How to design an employee climate survey that produces actionable data: what to ask, how often, and how to keep it from ending in a report no one uses. A guide for HR.

A professional being welcomed by a diverse, smiling team in a bright office

GuíasJune 5, 20263 min read

Employer branding: how to build an employer brand

What employer branding is, why it defines who you attract and retain, and how to build it with concrete actions —not an institutional video. A guide for HR leaders.

A person handing over a corporate gift wrapped with a violet ribbon on a desk in a bright office

GuíasJune 3, 20263 min read

Corporate gifts: a guide for companies that want to get it right

What corporate gifts are, what occasions they fit, and how to choose one that's truly valued. A guide with ideas and the digital angle for companies rewarding teams and clients.

Warm one-on-one between a manager and an employee in a bright office, conveying trust

GuíasJune 2, 20263 min read

Talent retention: a complete guide for HR teams

What talent retention is, how to measure it, which levers sustain it, and how to build a strategy with ROI. A comprehensive guide for HR leaders in LATAM.

Saleswoman in an electronics store advising a customer in front of the product shelf

IncentivesJune 1, 20263 min read

Trade marketing: what it is, strategies and examples

What trade marketing is, the strategies it uses to activate the channel, and concrete examples. A guide to understanding how to motivate distributors, salespeople, and points of sale.

GuíasMay 31, 20263 min read

Loyalty program: how to create one step by step

Creating a loyalty program isn't handing out points at random. The steps to design one that works: objectives, mechanics, rewards and metrics.

GuíasMay 31, 20263 min read

Customer loyalty: strategies and programs that work

Retaining customers costs far less than acquiring new ones, yet few companies measure it well. Customer loyalty strategies that work and how to measure their impact.

Hands holding a minimalist gift card next to a smartphone in a bright workspace

GuíasMay 30, 20263 min read

Corporate gift cards: a guide to rewarding your team

What corporate gift cards are, what they're used for, and how to choose between a traditional gift card and a configurable coupon. A guide to rewarding your team and clients without logistical chaos.

A worker in Mexico paying for groceries at the supermarket with a flexible benefits card

GuíasMay 29, 20263 min read

Grocery vouchers in Mexico: what they are, how to calculate them, tax benefits

A 2026 guide to grocery vouchers (vales de despensa) in Mexico: what they are, how they are calculated, their tax benefits for the company and the employee, and when a flexible benefit makes more sense.

A worker in Colombia reviewing her cesantías savings balance in an app from home

GuíasMay 29, 20263 min read

What are cesantías in Colombia? Complete guide for employees and HR

What cesantías are in Colombia, how they are calculated, when interest and the deposit are paid, and what they are for. A clear guide for employees and HR teams.

A worker in Colombia choosing work clothing in a store using a digital dotación benefits card

GuíasMay 29, 20263 min read

Work clothing allowance (dotación) in Colombia: a complete compliance guide

What the dotación is, who qualifies, when it must be delivered and how to comply with Colombian law. Updated to reflect the 2025 labor reform.

Three professionals in a modern office reviewing a tablet showing a corporate benefits club

GuíasMay 29, 20263 min read

Corporate benefits clubs: what they are and how they work in 2026

Complete guide: what a corporate benefits club is, how it works, what it includes, how to choose one and real outcomes at companies like Boca Juniors and Swiss Medical.

Flat lay composition contrasting effectiveness (focus on the target) with efficiency (optimized flow)

GuíasMay 29, 20263 min read

Effectiveness vs efficiency: the difference and how to apply it

Effectiveness is reaching the goal; efficiency is reaching it with the least resources. The difference defines how HR measures performance and where to invest.

A company CEO looking out at the city skyline from a modern meeting room at sunset

GuíasMay 29, 20263 min read

CEO: meaning, responsibilities and differences with CFO and COO

What CEO stands for, the actual responsibilities of the role, how it differs from CFO, COO and CTO, and how professionals reach this position.

Two team members having a one-on-one feedback conversation in a modern office

GuíasMay 29, 20263 min read

What is workplace feedback? Definition, types and practical examples

What workplace feedback is, what it means at work, the main types, and how to deliver it effectively without confusing it with recognition.

Diverse, motivated team collaborating enthusiastically around a laptop in a bright office

GuíasMay 28, 20263 min read

Work motivation: a guide and strategies that work

What work motivation is, why poorly designed incentives destroy it, and which strategies truly sustain it. An operational guide for HR leaders and sales teams.

A sales manager and a rep reviewing a commission spreadsheet together on a laptop

IncentivesMay 26, 20263 min read

Sales commission structure: how to design it well

How to design a sales commission structure that motivates without distorting: models, calculation examples, and common mistakes. A practical guide for sales and HR leaders.

Distributor sales rep smiling while looking at his phone next to product shelves in a warehouse

IncentivesMay 23, 20263 min read

Sales channel incentive program: a guide

How to design an incentive program for distributors, retail salespeople, and external channels: objectives, mechanics, and mistakes. A trade marketing guide to motivate the channel.

HR leader analyzing people-analytics charts on a laptop in a modern office

GuíasMay 21, 20263 min read

Employee turnover: how to calculate its real cost

How to calculate employee turnover, how much replacing an employee truly costs, and which levers reduce it. A guide with formula and ROI framing for HR teams.

Professional celebrating reaching their sales goal in front of a dashboard in a modern office

IncentivesMay 19, 20263 min read

Types of employee incentives and how to design a plan

The types of employee incentives, when each one fits, and how to design a plan that motivates without distorting behavior. A practical guide for sales and HR teams.

Diverse, smiling sales team standing in a bright modern office

IncentivesMay 16, 20263 min read

Sales force: how to structure and motivate it

What the sales force is, how it's structured (in-house vs. channel), and how to motivate it with incentives that work. A guide for commercial and trade marketing leaders.

Professional smiling while choosing her personal benefits on a smartphone in a bright workspace

GuíasMay 15, 20263 min read

Emotional salary: what it is and how to build it at your company

What emotional salary is, why it drives retention when pay alone isn't enough, and how to build it with concrete, measurable components. A guide for HR teams in LATAM.

A manager congratulating a team member with a high-five while the team applauds in a bright office

GuíasMay 12, 20263 min read

Types of employee recognition: examples to apply

The types of employee recognition that work, with concrete examples and phrases to apply. An operational guide to make recognition a habit, not an annual award.

A customer's hands picking a product off a well-stocked store shelf

IncentivesMay 9, 20263 min read

Sell in and sell out: what they are and how to drive them

What sell in and sell out are, how they differ, and why confusing them fills the channel with stock that doesn't turn over. A trade marketing guide to drive real sales.

Diverse team of professionals chatting in a relaxed conversation around a table in a bright office

GuíasMay 8, 20263 min read

Workplace climate: what it is, how to measure and improve it

What workplace climate is, how to measure it with eNPS and pulse surveys, and which concrete levers move the needle. An operational guide for HR teams that want data, not perceptions.

Conceptual visualization of a hierarchy of needs pyramid in cream-to-violet gradient on a desk

GuíasMay 3, 20263 min read

Maslow's Pyramid in the Company: From Theory to Operational Plan

An operational guide for HR directors: how each level of Maslow's pyramid translates into concrete policies, how to measure that they're covered, and why the theory remains a useful map.

A laptop showing Maslow's benefits, recognition and incentives platform dashboard

GuíasApril 16, 20263 min read

All Maslow Features: Complete Platform Guide

Discover all 6 Maslow features in detail: flexible benefits, discount club, recognition, incentives, global gift cards, and loyalty programs. Everything in one platform.

A person using a benefits club app on their phone with a team in the background

GuíasApril 16, 20263 min read

How Do Maslow's Flexible Benefits Work?

Discover how Maslow's flexible benefits platform works: setup, digital wallet, available categories, implementation process, and real results for companies.

An HR leader analyzing the future-of-work 2026 challenges on a glass board

TrendsApril 14, 20263 min read

HR challenges in 2026: beyond salary and office attendance

HR challenges can no longer be solved with salary adjustments alone. Discover the 5 keys that define people management in 2026.

A manager congratulating a team member while the team applauds in a modern office

GuíasApril 14, 20263 min read

Employee recognition program: complete guide to implementing it with impact in 2026

Discover how to design an employee recognition program that generates real impact. What to recognize, when to do it, and how to turn it into a strategic tool.

A team member customizing her flexible benefits on a laptop in a modern office

BenefitsApril 12, 20263 min read

Flexible benefits: what they are, how they work, and why more companies are choosing them

Standardized benefit packages are no longer enough to attract and retain talent. We explain how the flexible benefits model works, the real results companies are getting, and what to consider before implementing it.

GuíasMarch 27, 20263 min read

Loyalty for clubs: how to retain members with a benefits platform

Leading clubs offer relevant digital experiences to their members. Discover how a loyalty strategy can transform member retention.

A sales leader reviewing a commissions and incentives dashboard with her team

GuíasFebruary 19, 20263 min read

Incentive and Commission Management: How to Boost Sales and Marketing Team Performance

80% of top-performing salespeople are intrinsically motivated. Discover how incentive and commission management drives your sales team's performance.

Hands holding a set of corporate gift cards in Maslow violet tones

BenefitsJanuary 22, 20263 min read

Employee gift cards: why freedom of choice makes all the difference

Employee gift cards are emerging as one of the most effective recognition solutions. Discover why freedom of choice changes everything.

Diego Boryszanski, Maslow CEO, on Startupeable podcast

PressDecember 17, 20253 min read

Maslow on Startupeable: the SaaS + Marketplace model that took Maslow from $2,000 to $10M

Diego Boryszanski, Maslow's co-founder and CEO, was interviewed on the Startupeable podcast where he revealed how the company went from $2,000 in cash to over $1M monthly revenue with just 3 salespeople.

An HR leader reviewing a corporate benefits plan on a planning board

BenefitsDecember 10, 20253 min read

Common Mistakes When Implementing Corporate Benefits (and How to Avoid Them)

Adding benefits isn't enough. Learn the 5 most common mistakes when implementing a corporate benefits strategy and how to avoid them for real adoption.

Forbes Future of Work Summit - panel on sustainable competitiveness

PressMarch 27, 20253 min read

Maslow at Forbes Future of Work Summit: sustainable competitiveness without losing human focus

Diego Boryszanski participated in the Forbes Future of Work Summit panel alongside leaders from Nestle, Carrefour, and Randstad, emphasizing the importance of understanding each employee's individual needs.

A diverse team enjoying a workplace that balances wellbeing and productivity

PressJanuary 6, 20253 min read

Maslow in Forbes: The Tangible Impact of Corporate Benefits on Productivity and Well-being

Forbes Argentina published an article where Diego Boryszanski explains how every dollar invested in valued benefits generates concrete impact on productivity and workplace culture.

A professional looking at an international expansion map across Latin America with connected cities

PressNovember 30, 20243 min read

Maslow in La Nacion: international expansion, from Taringa to employee benefits

La Nacion covers Maslow's international expansion, the company founded by Taringa's creator now operating in 25 countries.

A young, diverse team celebrating the growth of a tech company in front of an upward chart

PressNovember 23, 20243 min read

Maslow in Ambito: the disruptive company generating millions in revenue

Ambito Financiero highlights how Matias Botbol, 20 years after launching Taringa, created Maslow, a company generating millions in revenue with employee benefits.

Professional television set with empty director's chair and broadcast camera facing urban skyline at sunset with purple lighting — Maslow interview on Neuron Talent Talks

PressOctober 15, 20243 min read

Maslow on Neuron Business Media: Reinventing Benefits Through Emotional Intelligence

Neuron Business Media highlights how Maslow reinvents employee benefits by combining emotional intelligence and technology, with over 5,000 benefit options across 25 countries.

Laptop on desk with coffee mug — Descubre VC coverage of personalized employee benefits app

PressSeptember 1, 20243 min read

Maslow on Descubre VC: the app that personalizes employee benefits

Descubre.vc, a media outlet specialized in startups and venture capital, highlights Maslow as the app personalizing benefits for over 10,000 employees across 25 countries.

Children playing outdoors — iProfesional article on corporate benefits for Children's Day and employee families

PressAugust 18, 20243 min read

Maslow in iProfesional: corporate benefits, key on Children's Day

iProfesional highlights how corporate benefits have become a key tool for companies to support their employees on special dates like Children's Day.

Maslow Founders - Matias Botbol, Diego Boryszanski and Ricardo Migoya

PressAugust 7, 20243 min read

Maslow in Fortuna (Perfil): Personalized, Borderless Benefits

Fortuna, a Perfil supplement, highlights Maslow's innovation in talent management with personalized benefits operating across 25 countries.

A tech founder in a modern office, focused on his new venture

PressJuly 24, 20243 min read

Maslow in La Nacion: The New Company from Former Taringa CEO

La Nacion published a profile on how Matias Botbol, former CEO of Taringa, launched Maslow to revolutionize employee benefits in Latin America.

Scales of justice on neutral background — legal framework for employee compensation and corporate benefits in Argentina

PressDecember 16, 20223 min read

Maslow on Derecho en Zapatillas: employee compensation, new forms and trends

Derecho en Zapatillas interviewed Matias Botbol about how Maslow enables companies to offer flexible compensation tailored to each employee's needs.

Stack of business newspapers — El Cronista coverage on Argentina's first social network and local tech ecosystem history

PressAugust 8, 20223 min read

Maslow in El Cronista: The New Company from Taringa's Founder

El Cronista highlights how Matias Botbol, creator of Argentina's first social network Taringa, launched Maslow to help companies offer personalized employee benefits.

Maslow Blog

Fuel vouchers for employees: how they work and how to give them

Wellhub (formerly Gympass) for companies: what it is and alternatives

Employee climate survey: how to design it and what to measure

Employer branding: how to build an employer brand

Corporate gifts: a guide for companies that want to get it right

Talent retention: a complete guide for HR teams

Trade marketing: what it is, strategies and examples

Loyalty program: how to create one step by step

Customer loyalty: strategies and programs that work

Corporate gift cards: a guide to rewarding your team

Grocery vouchers in Mexico: what they are, how to calculate them, tax benefits

What are cesantías in Colombia? Complete guide for employees and HR

Work clothing allowance (dotación) in Colombia: a complete compliance guide

Corporate benefits clubs: what they are and how they work in 2026

Effectiveness vs efficiency: the difference and how to apply it

CEO: meaning, responsibilities and differences with CFO and COO

What is workplace feedback? Definition, types and practical examples

Work motivation: a guide and strategies that work

Sales commission structure: how to design it well

Sales channel incentive program: a guide

Employee turnover: how to calculate its real cost

Types of employee incentives and how to design a plan

Sales force: how to structure and motivate it

Emotional salary: what it is and how to build it at your company

Types of employee recognition: examples to apply

Sell in and sell out: what they are and how to drive them

Workplace climate: what it is, how to measure and improve it

Maslow's Pyramid in the Company: From Theory to Operational Plan

All Maslow Features: Complete Platform Guide

How Do Maslow's Flexible Benefits Work?

HR challenges in 2026: beyond salary and office attendance

Employee recognition program: complete guide to implementing it with impact in 2026

Flexible benefits: what they are, how they work, and why more companies are choosing them

Loyalty for clubs: how to retain members with a benefits platform

Incentive and Commission Management: How to Boost Sales and Marketing Team Performance

Employee gift cards: why freedom of choice makes all the difference

Maslow on Startupeable: the SaaS + Marketplace model that took Maslow from $2,000 to $10M

Common Mistakes When Implementing Corporate Benefits (and How to Avoid Them)

Maslow at Forbes Future of Work Summit: sustainable competitiveness without losing human focus

Maslow in Forbes: The Tangible Impact of Corporate Benefits on Productivity and Well-being

Maslow in La Nacion: international expansion, from Taringa to employee benefits

Maslow in Ambito: the disruptive company generating millions in revenue

Maslow on Neuron Business Media: Reinventing Benefits Through Emotional Intelligence

Maslow on Descubre VC: the app that personalizes employee benefits

Maslow in iProfesional: corporate benefits, key on Children's Day

Maslow in Fortuna (Perfil): Personalized, Borderless Benefits

Maslow in La Nacion: The New Company from Former Taringa CEO

Maslow on Derecho en Zapatillas: employee compensation, new forms and trends

Maslow in El Cronista: The New Company from Taringa's Founder

Boost your benefits strategy