Commission & incentive management
Maslow enables managing incentive and commission programs in a structured way, reducing operational errors and improving transparency for all parties involved.
What are sales incentives?
Sales incentives are variable rewards (cash, prizes, experiences, or redeemable points) a company gives its sales force or channel when they reach defined objectives: sales, upsell, collections, coverage, or new accounts. Unlike fixed salary or traditional commission, a modern incentives program is clear, automatic, and measurable: each rep sees their progress in real time, the reward arrives close to the achievement (not month-end), and HR measures ROI precisely. A well-designed incentive can boost sales performance by up to 44% according to the Incentive Research Foundation meta-analysis.
- KPI-based campaigns with automatic rules: sales, upsell, collections, new accounts, retention.
- Real-time visibility for the rep and the leader: progress, ranking, goals.
- Rewards the rep chooses: gift cards, experiences, benefits, products (not cash).
- Measurable key sales metrics: attainment, incentive ROI, turnover.
Dato de mercado
Individual incentive programs lasting more than 6 months improve sales performance by up to 44%, and team programs by up to 48% (source: Incentive Research Foundation, meta-analysis of 45 studies).
Calculating commissions by hand doesn't scale
As the sales team grows, managing incentives manually becomes a bottleneck:
- Error-prone spreadsheets that erode the team’s trust
- Delayed payments that demotivate right when the incentive should motivate
- No visibility: the rep doesn't know how much they've earned or how much is left
- Hard to include external channels (distributors, brokers, retail) that drive sales
Traditional incentive management
Manual spreadsheets and fragmented processes
Dispersed validations between areas
Lack of traceability and control
Errors, claims and reprocessing
High operational load for Finance and HR
Employees with little clarity on what they receive
Incentive management with Maslow
Single platform to manage all incentives
Clear, centralized and auditable rules
Complete tracking of assignments and usage
Automation based on objectives and clear conditions
Less manual management, more strategic focus
The employee understands what they receive, why and when
A well-designed commission and incentive system makes the difference
Better individual and team performance
Employees understand what is expected of them and how their effort translates into results.
Greater focus on strategic objectives
Incentives reinforce key behaviors: sales, efficiency, quality, collaboration or growth.
More motivation and sustained commitment
Clarity in the scheme builds trust and reduces frustration associated with inconsistent schemes.
Less internal friction and claims
Clear rules and automated processes avoid interpretations, errors and unnecessary discussions.
Scalability without losing control
The same model works for small teams or complex regional structures.
44%
increase in individual employee performance with well-designed incentive and commission programs
How does incentives and commissions management work?
From rules to payout, automated end to end.
You define the rules once
Percentages, tiers, caps and conditions by team, product or goal. You set up the scheme and it stays active.
The platform calculates automatically
Each cycle, Maslow calculates what each person is owed based on their results. No spreadsheets, no errors.
The incentive is credited to the wallet
The amount lands in the team member's wallet and each one chooses how to use it: benefits, gift cards or discounts.
You measure results and ROI
Real-time visibility of progress by person and team, traceable and auditable, to fine-tune the sales strategy.
Companies using it
View all →
Cashea
Finance & Banking
How Cashea professionalizes sales force incentives in a high-velocity fintech operation
Read case →
Coty
Retail
How Coty turned every counter sale into a direct connection with its beauty advisors
Read case →
Xiaomi
Retail
How Xiaomi regained visibility over its global retail sales chain with a trade marketing program
Read case →Frequently asked questions
Typical cost: 3% to 8% of the sales force base salary for the reward budget, plus USD 2-6 per rep per month for the platform. In trade/channel 1-3% of managed sales volume is used. What matters is the ROI: if the program raises incremental sales 10% and costs 3% of volume, ROI is positive.
The commission pays the base sale (traditional, linear, continuous model). The variable incentive motivates specific behaviors: focus a new product, open a key account, achieve point-of-sale sell-out (campaign, not continuous). They do not replace each other: they complement. The commission is the floor; the incentive motivates additional effort.
3 key metrics: attainment (% of team that reached the goal), incentive ROI (incremental sale / program cost), and sales turnover (whether top performers stay). A healthy program has attainment >60%, ROI >3x, and turnover <15% annual. If attainment is high but turnover too, the program pays but does not retain.
5 typical errors that make 77% of programs fail: unclear goals with multiple weighted KPIs, manual calculation with spreadsheets (60+ day delay between sale and reward), generic rewards (cash or fixed product that does not motivate), zero progress visibility for the rep, and not iterating rules monthly. The framework that works: 1 KPI per campaign, automatic calculation, rewards the person chooses, live dashboard, monthly review.
It is the process of defining, calculating and delivering teams' variable rewards —sales commissions, goal-based bonuses, performance incentives. Maslow automates it end to end, avoiding spreadsheets, calculation errors and payment delays.
You configure the rules once —percentages, tiers, caps, conditions by team or product— and the platform automatically calculates what each person is owed based on their results. Everything stays traceable and auditable, with no manual work month to month.
Yes. Beyond commissions, you can create incentives tied to commercial or performance goals: individual or team targets, time-limited campaigns, milestone bonuses. Each team member sees their progress in real time, which keeps motivation high.
Flexibly: the amount is credited to the Maslow wallet and each person chooses how to use it across the benefits catalog, gift cards and discounts. This delivers more perceived value than a flat payment and simplifies operations for the company.
Both. Maslow manages incentives for internal teams as well as external channels —distributors, brokers, retail sellers— who are not on payroll but drive sales. This is the case for companies like HP, Xiaomi or Federación Patronal.
