Discount club & promotions
Maslow offers a broad, geolocated and always-updated discount club, integrated into your teams' daily experience. Thousands of benefits available by country, accessible from any device and with real visibility on their impact.
What is an employee discounts club?
A corporate discounts club is a benefit where the company offers its employees access to preferred prices at retail, dining, health, entertainment, education, and travel brands, at no additional cost to the employee and no impact on payroll. Unlike disbursement benefits (gym, insurance, catering), discounts operate on the employee's real income: they improve purchasing power every day of the year, not once a month. In LATAM it is one of the highest-adoption benefits because it does not require "activation" by the employee.
- Broad catalog of partner brands (retail, pharmacies, dining, travel, education, entertainment).
- Real negotiated discounts via the platform, not single-day promotional coupons.
- Multi-country operation with local brands in each market (not a disconnected global catalog).
- Real usage reports per employee, category, and region, to measure impact on emotional salary.
Dato de mercado
Discounts clubs reach average adoption rates of 60-75% within the first 30 days, making it one of the benefits with the best cost-to-impact ratio in HR budgets (source: Maslow aggregate data, 25+ countries).
Why are workplace benefits no longer optional?
In many organizations, discount clubs fail for simple reasons:
The problem with traditional discount programs
Employees can't find relevant offers for their country or city
Access is unintuitive or hidden in secondary channels
There is no clear information on what is used and what is not
The benefit is perceived as generic or outdated
20%-27%
Average savings on everyday purchases
26-44
Age range with highest adoption
What does a discount club designed for real, diverse teams look like?
Maslow focuses on what matters: relevance, access and volume.
Geolocated and personalized discounts by country
Each employee sees and filters promotions based on their location, context and real needs.
Thousands of active discounts in multiple categories
Food, transport, health, entertainment, education and more. Benefits that truly make an impact.
Direct access from app and web platform
The entire club available from any smartphone, without friction or unnecessary steps.
Every month we add new high-value discounts for our users!
More adoption, more value, same budget
Greater adoption of a high perceived value benefit
By offering relevant, accessible discounts aligned with employees' daily lives, the benefit is used frequently and sustainably, increasing its real impact.
Real savings for employees on everyday expenses
Discounts apply to everyday spending like food, transport, health and entertainment, generating a month-to-month benefit without increasing costs for the company.
Differentiation from other benefits offerings
A broad, geolocated and easy-to-use discount club reinforces the company's value proposition for talent, especially in diverse and distributed teams.
Concrete data to improve your well-being strategy
The company accesses clear metrics on usage, most valued categories and behavior by country or city, enabling data-driven decisions.
Zero additional operational complexity for your team
Management, updates and club availability are centralized in a single platform, without adding manual processes or administrative burden for internal teams.
Simple use for the employee, clear control for the company
The employee just needs to log in, search and use. The company gets total visibility.
Reports on usage and most valued categories
Know which discounts are used and how often.
Automatic segmentation by country or city
No manual configurations or additional management.
Constant benefit updates
The club grows and renews without you having to intervene.
A discount club changes your team's day-to-day economics
The difference between everyone fending for themselves and giving them access to a club with real scale:
Without a discount club
Each employee hunts for deals on their own, with no time or scale
Savings depend on luck and where they live
The company has nothing tangible to offer as a benefit
No data on what people use or the benefit's impact
Individual bargaining power: small discounts
With Maslow's discount club
+10,000 discounts across 25 countries in one place
Real, ongoing savings on groceries, health, leisure and more
A concrete benefit to attract and retain talent
Reports on usage and your team's most-chosen categories
Aggregated buying power of +2M users: better prices
Companies using it
View all →
Heineken México
Manufacturing
How Heineken México strengthened its employee value proposition by recognizing those who live the company values
Read case →
ICBA
Healthcare
How ICBA sustains a clinical culture of excellence with a daily-value proposition for its entire team
Read case →
InBev (Quilmes)
Manufacturing
How InBev turned peer-to-peer recognition into a global-scale culture tool
Read case →Frequently asked questions
Typical LATAM cost ranges from USD 1 to USD 4 per employee per month for the platform, with no additional outlay per redeemed benefit (the discount is given by the partner brand, not the company). It is one of the best cost/impact ratio benefits because it operates on the employee's real income every day.
The discounts club offers permanent preferred pricing at partner brands (the employee pays less, does not receive a value instrument). The gift card is a value instrument issued by the company that the employee redeems once. Club = recurring savings; gift card = one-time gift or reward. They are often combined in a comprehensive program.
A modern LATAM discounts club includes 1,000 to 10,000 partner brands per market: retail (supermarkets, pharmacies, electronics, fashion), dining (restaurants, delivery), health (consultations, exams), travel (hotels, airlines, agencies), entertainment (cinemas, parks, streaming apps), and education (courses, books). The platform's strength is in the local catalog, not global brands.
3 key metrics: % of employees who accessed the club at least once a month (activation), redemptions per active employee (frequency), and most-used categories (mix). A healthy club has activation >50% by month 3 and growing. If activation stalls <40%, the problem is usually internal communication, not the catalog.
It is a benefit that gives each team member access to thousands of discounts and promotions at everyday stores, brands and services. It improves the team's purchasing power without raising payroll and is managed from a single platform.
Maslow's discount club is designed to add value at no additional cost to the company: the discounts are funded by the participating stores and brands. Your organization activates it and offers it as one more benefit for the team.
More than 10,000 discounts across 25 countries, in categories like dining, apparel, technology, health, entertainment, travel, supermarkets and services. The catalog is updated constantly to keep offers relevant and high-use.
In more than 25 countries, with strong coverage in Latin America. Each team member sees discounts relevant to their country, which makes the benefit useful even for teams distributed across several geographies.
From Maslow's app or web, with their account. They find discounts by category or proximity and use them instantly with digital coupons or codes. No paperwork or physical cards needed.
