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Loyalty programs for your customers and members

Drive engagement and retention across your base of customers, members or subscribers with a points, tiers and rewards program. Trusted by sports clubs, private healthcare providers and consumer brands with millions of active users.

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Clients in 7+ countries trust us
Active member using their loyalty program app

Why does retaining your customer base without the right infrastructure fail?

Organizations with large bases of customers, members or affiliates run into three recurring problems when they try to build a loyalty program in-house:

Manual processes for crediting points, validating redemptions and resolving inquiries that do not scale as the base grows

No visibility into which segments are most engaged and which are about to churn

Limited, unappealing catalogs that fail to drive continuous program usage

The outcome: a significant investment in benefits that does not deliver the expected engagement, with no clear data to optimize it.

Rappi benefit card available in the Maslow redemption catalog
Loyalty program analytics dashboard — segments, redemptions and engagement

How does a turnkey loyalty program for your organization work?

Maslow automates point assignment, tier progression, redemptions and reward delivery. Your organization defines the business rules (how points are earned, what each tier unlocks, what catalog you offer). We operate the infrastructure, the global catalog of 10,000+ redemption options across 25 countries and the app your members use.

  1. 1

    You define the program rules

    How points are earned (purchases, referrals, tenure), what each tier unlocks and which rewards you offer. You control the business logic.

  2. 2

    Your members earn points and level up

    Every interaction adds up. The app shows their balance, tier and what they can unlock, in real time.

  3. 3

    They redeem for real rewards

    They choose from +10,000 options across 25 countries: gift cards, experiences, products and exclusive perks from the global catalog.

  4. 4

    You measure retention and engagement

    Reports on activity, tiers and redemptions to understand what motivates your base and fine-tune the program with data.

Higher retention, less operational effort

Stronger retention of your base

Your members and customers stay active with relevant benefits and a progression system that rewards tenure and engagement.

Friction-free operations

No spreadsheets, manual validations or 1-to-1 support. The platform automates the full lifecycle of points, tiers and redemptions.

Actionable data for your team

Usage dashboards, tier segmentation and redemption metrics that let you adjust the program based on what actually drives your base.

Proven global catalog

10,000+ redemption options (discounts, gift cards, experiences) across 25 countries, already integrated. No need to negotiate with each partner.

Building your loyalty program from scratch vs. launching it with Maslow

What it takes to build and run your own program vs. a turnkey platform:

Custom-built program

Expensive, slow in-house development

Limited rewards catalog that's hard to refresh

Redemption logistics are on you

No app or infrastructure for your members

Hard to scale to other countries

Loyalty program with Maslow

Turnkey platform, ready to launch

+10,000 rewards across 25 countries, always up to date

Maslow runs the catalog, redemptions and delivery

Branded app so members see their points and tiers

Scalable across the region from day one

Boost your benefits strategy

Learn how our platform can integrate with your operations and simplify benefits and incentives management across the region.