Loyalty programs for your customers and members
Drive engagement and retention across your base of customers, members or subscribers with a points, tiers and rewards program. Trusted by sports clubs, private healthcare providers and consumer brands with millions of active users.
What is a loyalty program?
A loyalty program is a structured system through which a company rewards its customers' recurrence, spending, or engagement with tangible benefits: redeemable points, tiers with growing privileges, exclusive discounts, or experiences. Unlike one-off promotions (coupons, buy-one-get-one), the loyalty program operates on the full customer relationship: the more they spend or interact, the more benefits they receive, creating a cycle that increases purchase frequency, average ticket, and retention. It is the retention tool with the best proven ROI in retail, banking, telcos, and football clubs.
- Accumulation engine: points for purchase, interaction, referrals, tenure, or specific actions.
- Levels or tiers: growing benefits that incentivize customers to level up.
- Broad redemption catalog: gift cards, experiences, products, exclusive discounts.
- Per-customer analytics: lifetime value, frequency, preferred categories, risk segments.
Dato de mercado
Active members of a well-designed loyalty program spend between 12% and 18% more than non-members, and their 24-month retention is up to 45% higher (source: Bond Brand Loyalty Report, 2024).
Why does retaining your customer base without the right infrastructure fail?
Organizations with large bases of customers, members or affiliates run into three recurring problems when they try to build a loyalty program in-house:
Manual processes for crediting points, validating redemptions and resolving inquiries that do not scale as the base grows
No visibility into which segments are most engaged and which are about to churn
Limited, unappealing catalogs that fail to drive continuous program usage
The outcome: a significant investment in benefits that does not deliver the expected engagement, with no clear data to optimize it.
How does a turnkey loyalty program for your organization work?
Maslow automates point assignment, tier progression, redemptions and reward delivery. Your organization defines the business rules (how points are earned, what each tier unlocks, what catalog you offer). We operate the infrastructure, the global catalog of 10,000+ redemption options across 25 countries and the app your members use.
- 1
You define the program rules
How points are earned (purchases, referrals, tenure), what each tier unlocks and which rewards you offer. You control the business logic.
- 2
Your members earn points and level up
Every interaction adds up. The app shows their balance, tier and what they can unlock, in real time.
- 3
They redeem for real rewards
They choose from +10,000 options across 25 countries: gift cards, experiences, products and exclusive perks from the global catalog.
- 4
You measure retention and engagement
Reports on activity, tiers and redemptions to understand what motivates your base and fine-tune the program with data.
Higher retention, less operational effort
Stronger retention of your base
Your members and customers stay active with relevant benefits and a progression system that rewards tenure and engagement.
Friction-free operations
No spreadsheets, manual validations or 1-to-1 support. The platform automates the full lifecycle of points, tiers and redemptions.
Actionable data for your team
Usage dashboards, tier segmentation and redemption metrics that let you adjust the program based on what actually drives your base.
Proven global catalog
10,000+ redemption options (discounts, gift cards, experiences) across 25 countries, already integrated. No need to negotiate with each partner.
Building your loyalty program from scratch vs. launching it with Maslow
What it takes to build and run your own program vs. a turnkey platform:
Custom-built program
Expensive, slow in-house development
Limited rewards catalog that's hard to refresh
Redemption logistics are on you
No app or infrastructure for your members
Hard to scale to other countries
Loyalty program with Maslow
Turnkey platform, ready to launch
+10,000 rewards across 25 countries, always up to date
Maslow runs the catalog, redemptions and delivery
Branded app so members see their points and tiers
Scalable across the region from day one
Companies using it
View all →
Boca Juniors
Football clubs
How Boca Juniors brings the experience of being part of the club to its 250,000 members around the world
Read case →
Racing Club
Football clubs
How Racing Club turns its 103,000 members into a community that lives the club every day with Maslow
Read case →
Luzu
Marketing & Advertising
How Luzu turns its community, scattered across five platforms, into an owned asset with Maslow
Read case →Frequently asked questions
Typical loyalty platform cost in LATAM ranges from USD 1 to USD 5 per active member per month, depending on total volume and modules (points engine, tiers, redemption). On top of that is the reward budget the company contributes (typically 2-5% of incremental sales attributable to the program). A well-designed program pays for itself with the increase in average ticket and retention.
Points are the program currency: accumulated per purchase or action and redeemed for rewards. Tiers (or levels) are categories with growing benefits: Bronze, Silver, Gold, Platinum. Points reward individual actions; tiers reward the accumulated relationship. A modern program combines both: points for immediate redemption + tiers to generate aspiration and long-term belonging.
The 5 key metrics are: enrollment rate (% of eligible customers who enroll), activation rate (% who earn points in the first 30 days), redemption frequency (time between accumulation and redemption), differential lifetime value (active member spend vs non-member), and 12- and 24-month retention. A healthy program has enrollment >40%, activation >60%, and LTV lift of +12-18%.
Enrollment is visible in 30-60 days; activation in 60-90. Lift in average ticket and frequency is measured at 90-120 days with active-member vs non-member cohorts. Retention impact consolidates at 12-18 months. Monthly iteration (adjusting tiers, catalog, campaigns) is what separates a program that grows from one that stalls.
