How Swiss Medical turned the monthly membership fee into a daily-value experience for 2.5 million people

Private health insurers and life insurance companies share a structural perception problem: customers pay a significant monthly fee but only activate the service when something goes wrong. In between, the value of the coverage becomes invisible. If a competitor offers something slightly cheaper, there's no emotional reason to stay.

Swiss Medical understood this clearly: with 2.5 million members across the country, they needed a daily reason for the relationship with the brand to extend beyond the next medical visit. They had to make the membership tangible — to make members feel, every single day, that being part of Swiss Medical is a decision worth keeping.

The challenge wasn't small: any solution had to operate at the scale of millions, keep the experience consistent and sustain itself over time without becoming a disproportionate operational cost.

Together with Swiss Medical we built a benefits and loyalty program designed to run at national scale, with a daily value proposition for each member. Discounts at partner retailers, experiences, redeemable points and access to a partner network covering the most relevant consumer categories.

The platform integrates into Swiss Medical's digital ecosystem and gives every member — regardless of plan or city — a reason to engage with the brand every week. The program serves a double purpose: it retains current members and makes the value of the monthly fee tangible against competitors.

maslow operates the platform end-to-end, manages the partner network and ensures the experience stays consistent at the scale Swiss Medical requires.