The loyalty platform that turns customers into advocates
Points programs with a multi-brand catalog, native gamification mechanics and retention dashboards. Design, launch and optimize your program without reward inventory or spreadsheets.
What is a loyalty platform?
A loyalty platform is the software a B2C brand uses to manage its customer loyalty program from a single place. It replaces spreadsheets, physical rewards and manual inventory with digital points accrual rules, gamification mechanics, a multi-brand rewards catalog and retention dashboards. Unlike a simple discount or a loose coupon, a loyalty platform turns purchase frequency into a long-term relationship measurable by LTV, churn and participation.
- Configurable points accrual rules (purchase, subscription, referral, action)
- Membership tiers and gamification mechanics (streaks, achievements, missions)
- Multi-brand catalog of redeemable rewards (+10,000 options per country)
- Retention, LTV and actual redemption dashboards by segment
How Maslow powers your loyalty program
Points programs with multi-brand catalog
Configurable accrual rules (purchase, subscription, referral, action), redemption at +10,000 local brands per country and membership tiers (bronze, silver, gold). No need for your team to manage reward inventory.
Gamification and engagement mechanics
Streaks, achievements, missions, raffles and leaderboards. Customers come back not just for the reward but for the progression experience. Test mechanics and measure which lever moves your retention KPI most.
Retention, LTV and redemption dashboards
Monthly churn by tier, lifetime value by segment, actual redemption by reward category, mechanic ROI. Exportable to your BI and auditable by finance and marketing.
What kind of programs run on Maslow?
- B2C brands rewarding recurring purchases
- Subscriptions and services with high churn to tackle
- Creator communities monetizing audience
- University alumni and ex-student programs
- Retail and supermarket points programs
- Referral programs and affiliate channels
Industries where we apply loyalty
B2C sectors where purchase frequency and retention are the key business levers.
+200 brands run their loyalty programs with Maslow
Frequently asked questions
What is a loyalty platform?
It is the software a B2C brand uses to manage its customer loyalty program: points accrual rules, gamification mechanics, rewards catalog and retention metrics. It replaces spreadsheets, physical rewards and gift inventory with a platform that scales without logistics.
What makes Maslow different from other loyalty platforms?
Two things: the multi-brand catalog with +10,000 local options per country (vs having to build your own gift inventory) and native gamification mechanics (streaks, missions, achievements). Traditional platforms leave it to the marketing team to manually resolve rewards and mechanics.
How long does it take to launch a loyalty program with Maslow?
A pilot with a simple accrual rule starts in 2 to 3 weeks. A full program with custom mechanics, CRM/ecommerce integration and dashboards rolls out in 4 to 8 weeks. Luzu runs it with custom mechanics for its audience.
How do you measure the ROI of a loyalty program?
By comparing lifetime value, purchase frequency and churn of customers inside the program vs outside (A/B or time cohorts). A well-designed program pays for itself in 3 to 6 months with LTV lift of 15% to 30%, depending on the category.
Want a deeper look at our Loyalty Programs product?
Explore the dedicated product landing with modules, pricing and features.
See Loyalty Programs product