How Lottus Education builds its EVP for faculty and staff across a multi-brand operation
Flexible benefits, recognition, and discount club for faculty and administrative staff across the group's universities. Consistent multi-brand experience.
Multi-brand
Coverage
A single platform serves the group's different brands while maintaining a consistent experience.
Faculty + admin
Profiles
Broad catalog adapted to the distinct realities of teaching and administrative staff.
Academic
Calendar
Automated distributions respect the academic cycle and relevant milestones in the education sector.
Lottus Education
Flexible benefits, recognition, and discount club for faculty and administrative staff across the group's universities. Consistent multi-brand experience.
Industry
Education
Country
México
The Challenge
A multi-brand educational group navigates distinct realities: faculty working on an academic calendar, administrative staff on a corporate calendar, technology teams, sales teams. Each profile needs a tailored value proposition without fragmenting operations. Added to this is the sector's structural challenge: in education, where salary is rarely the deciding factor between two similar options, what differentiates is culture, sustained recognition, and tangible benefits.
The Solution
Maslow operates the benefits and recognition program for Lottus Education with a catalog that serves very different profiles—faculty, administrative staff, sales, technical—maintaining a single experience for each employee. The program respects the academic cycle in its communications and key moments (semester closings, faculty anniversaries). Peer-to-peer recognition celebrates the milestones that matter in the sector: graduating cohorts, certifications, tenure.
The Results
Multi-brand — Coverage. A single platform serves the group's different brands while maintaining a consistent experience.
Faculty + admin — Profiles. Broad catalog adapted to the distinct realities of teaching and administrative staff.
Academic — Calendar. Automated distributions respect the academic cycle and relevant milestones in the education sector.
Products Used
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