How Federación Patronal unified the incentive system for its nationwide network of insurance brokers

Insurance companies depend on networks of external brokers to place their policies. Those brokers are not company employees: they're commercial partners who can work with several insurers at the same time and decide every day which one to prioritize.

In that context, incentivizing production isn't optional, it's strategic. Federación Patronal wanted to reward brokers who hit their commercial targets, but the traditional mechanic —occasional campaigns, sporadic discounts, scattered communication— made recognition arrive late, badly or not at all.

They needed a single, consistent and predictable system. Something the broker could understand at first glance and that the company could operate at a national scale without friction.

maslow operates an incentive program for brokers at Federación Patronal. Every time a broker hits their commercial targets, they access a platform where they can redeem concrete prizes: experiences, products, trips, benefits.

The mechanic is transparent and predictable: the broker knows exactly what they have to sell to access which prize. That turns the incentive into a commercial management tool, not an occasional promotion. Federación Patronal, in turn, operates everything from a single platform, with visibility over who is hitting targets, where and when.

The program centralizes a commercial conversation that used to be scattered across emails, calls and isolated campaigns.