How Emblue Centralized Benefits Management for Teams Across 8 Countries with maslow

Managing benefits for globally distributed teams can quickly become an operational challenge. At Emblue, with employees in different countries and completely different realities, the main problem wasn't just offering benefits, but doing so equitably, flexibly, and scalably.

Before implementing maslow, the Talent and Culture team manually managed gifts and benefits for employees across different countries. This involved constant coordination with people from other areas, logistical problems and delivery delays, high shipping costs, difficulty adapting to personal preferences, and differences in the perceived value of benefits depending on the country.

In many cases, shipping ended up costing more than the gift itself. Moreover, while the internal team was shrinking, the operation kept growing. The result: management that was difficult to sustain and inefficient for a global team.

The goal was clear: centralize management and offer more flexible benefits for each employee. With maslow, Emblue implemented a monthly credit system that each person can use according to their needs and preferences.

The platform allowed them to centralize benefits in a single tool, eliminate the operational burden of shipments and coordination, equalize the experience across countries, offer greater freedom of choice, and simplify management for the internal team. Additionally, they transformed a traditional benefit into a much more personalized and relevant everyday experience.