Rominna Laurino Langsam is Head of Partnerships at Maslow, the Latin American platform for corporate benefits, incentives, and recognition operating across 25 countries. She leads the development and management of the network of affiliated brands and merchants that make up the benefits club used by over 2 million employees on the platform.
Before joining Maslow, she built her career in the hospitality industry, with positions at Hilton, Faena Hotel Buenos Aires (where she progressed from Reservations Leader to interim Revenue Manager), and as Regional Key Account Manager for Chile, Perú, Ecuador, and Paraguay at Orilat.
Her expertise combines regional commercial management, large-scale partnership development, and deep knowledge of how B2B companies build trusted brand ecosystems. At Maslow, she works with marketing and expansion leaders from leading consumer brands, dining, entertainment, health, and education companies across LATAM to connect them with the platform's user base.
Published articles
Partners
5 mistakes when choosing a benefits club to add your brand
The 5 most common mistakes brands make when choosing a benefits club to join as a partner — with how to avoid them before signing.
Partners
How to make your brand a partner of a corporate benefits club: 2026 guide
2026 guide for brands evaluating joining a corporate benefits club: when it makes sense, how to evaluate options, partnership models and the Samsung x Maslow case.
Guides
Corporate gifts: a guide for companies that want to get it right
What corporate gifts are, what occasions they fit, and how to choose one that's truly valued. A guide with ideas and the digital angle for companies rewarding teams and clients.
Guides
Loyalty program: how to create one step by step
Creating a loyalty program isn't handing out points at random. The steps to design one that works: objectives, mechanics, rewards and metrics.
Guides
Customer loyalty: strategies and programs that work
Retaining customers costs far less than acquiring new ones, yet few companies measure it well. Customer loyalty strategies that work and how to measure their impact.
Guides
Corporate gift cards: a guide to rewarding your team
What corporate gift cards are, what they're used for, and how to choose between a traditional gift card and a configurable coupon. A guide to rewarding your team and clients without logistical chaos.
Guides
Corporate benefits clubs: what they are and how they work in 2026
Complete guide: what a corporate benefits club is, how it works, what it includes, how to choose one and real outcomes at companies like Boca Juniors and Swiss Medical.
Guides
Loyalty for clubs: how to retain members with a benefits platform
Leading clubs offer relevant digital experiences to their members. Discover how a loyalty strategy can transform member retention.
Benefits
Employee gift cards: why freedom of choice makes all the difference
Employee gift cards are emerging as one of the most effective recognition solutions. Discover why freedom of choice changes everything.