Maslow on Startupeable: the SaaS + Marketplace model that took Maslow from $2,000 to $10M
Diego Boryszanski, Maslow's co-founder and CEO, was interviewed on the Startupeable podcast where he revealed how the company went from $2,000 in cash to over $1M monthly revenue with just 3 salespeople.
Startupeable podcast episode published on December 17, 2025.
Diego Boryszanski | The SaaS + Marketplace Model That Took Maslow from $2,000 to $10M With Only 3 Salespeople
Startupeable, one of the most important entrepreneurship and venture capital podcasts in Latin America, dedicated a full episode to Maslow with an interview with Diego Boryszanski, co-founder and CEO of the corporate benefits management platform that generates ~$12M in annual revenue.
From $2,000 in cash to over $1M monthly
In early 2023, Maslow had just $2,000 in cash. Through a hybrid SaaS + Marketplace model, the company scaled to surpass one million dollars in monthly revenue, with a team of only 30 people and just 3 salespeople. The company is now profitable and experiencing accelerated growth.
The SaaS + Marketplace model
Maslow combines a subscription-based B2B platform with a transactional marketplace of employee benefits providers. This dual model allows companies to subscribe per employee while providers access a new sales channel. The company operates in over 12 countries with clients like Havas, TikTok, and L'Oréal, and offers more than 5,000 benefits globally.
Extreme efficiency and remote operations
The company was built as 100% remote from the start, with co-founders in different countries who didn't even meet in person initially. Boryszanski, along with Matías Botbol and Ricardo Migoya, bet on trust-based relationships instead of large funding rounds.
The podcast covers the company's financial origins, remote operations, market strategy, sales efficiency, Latin American expansion, and the future vision of building unique relationships between companies and employees at scale.
Before Maslow
Before founding Maslow, Boryszanski co-founded Fulljaus in 2018, a platform that integrates marketplaces, 100% bootstrapped, which was acquired in 2021. That experience gave him the training to create enterprise products and maintain financial discipline.