Advanced group segmentation
Create different experiences per team, area, role, country or any combination. All from a single platform, without fragmenting operations.
How it works
Not every employee needs the same thing. Group segmentation lets you define budgets, available benefits, curated catalogs and specific campaigns for each segment — one platform, tailored experiences. It integrates with any criteria from your HRIS: area, country, seniority, cost center, role or custom attributes.
What's included
Groups by any criteria
Define groups by area, country, seniority, role, cost center or custom HRIS attributes.
Budgets per segment
Assign different credits to each group — perfect for differentiating geographies, levels or business units.
Curated catalogs
Show each group only the relevant benefits: food for operations, education for tech, wellness for everyone.
Targeted campaigns
Launch recognitions, coupons or bonuses for specific segments instead of the whole company.
Frequently asked questions
Yes. Groups overlap and rules resolve by priority: you define which one wins when an employee qualifies for several.
Yes, via API or automatic CSV sync. When an employee changes area or seniority in your system, the group updates in Maslow.
No. Create as many groups as you need — some clients use hundreds of active segments.
Yes. Groups can have start and end dates, ideal for seasonal campaigns, kickoffs or one-off bonuses.