The platform that turns your fan base into an active community
Digital membership program, exclusive experiences and club monetization. Build fan loyalty, improve retention and unlock new revenue streams with sponsors and partner brands.
What is a platform for clubs and fan bases?
A platform for clubs and fan bases is the software a sports organization uses to professionalize its relationship with members and fans from a single place. It combines a digital membership card, points mechanics by attendance and tenure, recurring payments, exclusive experiences and a catalog of benefits with partner brands. Unlike a generic CRM, it focuses on the fan’s emotional connection with the club and lets you measure churn, participation and monetization in one dashboard.
- Digital membership card and tiers (platinum, gold, silver)
- Points mechanics by attendance, tenure and participation
- Exclusive experiences: stands, meet & greet, kickarounds, season tickets
- Benefits catalog with sponsors and partner brands
How Maslow powers your club
Digital membership program
Digital membership card, tiers, recurring payments and exclusive benefits for each level (platinum, gold, silver). Mechanics that reward tenure, match attendance and participation in club life.
Exclusive fan experiences
Access to premium stands, meet & greet with players, kickarounds, season tickets with perks and official merch discounts. The fan feels being an active member is worth it.
Monetization with sponsors and partner brands
Catalog of +10,000 brands with discounts for members. Sponsors get access to a hyper-qualified audience and the club monetizes benefits with no logistics. Reporting by campaign, redemption and vertical.
What kind of clubs and sports communities use Maslow?
- Professional football clubs (first, second, women’s football)
- Multi-sport clubs with cross-discipline fan bases
- Leagues and federations grouping several teams
- Basketball, volleyball and hockey teams with a membership community
- Fan brands and official merchandising
- Season ticket and subscriber programs
Industries where we apply this solution
Engagement and loyalty mechanics for organizations where the emotional bond with their audience is what drives the business.
+200 organizations (including LATAM’s biggest clubs) run on Maslow
Frequently asked questions
What is a digital fan engagement program?
It is the set of tools a club uses to professionalize its relationship with the fan: digital membership card, points mechanics by attendance and tenure, exclusive experiences (stands, meet & greet), partner brand benefits and recurring payments. It replaces the physical card, membership spreadsheets and loose discounts with a single platform.
How does it integrate with my club’s existing systems?
We import member records from CRMs/ERPs (Salesforce, Totvs, spreadsheets), connect local payment gateways (Mercado Pago, MODO, Pix, PSE) and sync with your ticketing system for attendance-based rewards. Open APIs and pre-built connectors for the most common LATAM systems.
How fast can we go live?
A pilot with a segment of your members starts in 2 to 4 weeks. A full program with payments, ticketing and partner brand catalog goes live in 6 to 10 weeks. Boca Juniors and Racing Club run their full program with Maslow today.
Can you measure the impact on member retention?
Yes. Dashboards for monthly churn, lifetime value per tier, benefit participation, redemption by reward category and correlation with match attendance. Exportable to your BI and auditable by the club’s finance and marketing teams.
Want to see how other top LATAM clubs do it?
Explore the full football clubs industry page on Maslow.
See football clubs industry