Manage gyms, health and education subscriptions effortlessly
One panel to activate, pause or switch gym, health and education subscriptions for your team. Automatic sign-ups and cancellations, family plans where the provider supports them, and direct support.
Subscriptions
April 2026 · activate, pause or switch gyms, health and education plans from one single panel
ACTIVE SUBSCRIPTIONS
94
+ 6 this month
MONTHLY SPEND
$ 186.400
EMPLOYEES
78 / 1.240
6% of total in use
Active this month
See allSportClub
Gym & wellness · premium plan · auto-renewal
EMP.
32
MONTHLY
$ 48.600
Swiss Medical
Private health · family plan available · corporate
EMP.
28
MONTHLY
$ 98.200
Coursera Plus
Education · annual licenses · self-assigned on contract
EMP.
16
MONTHLY
$ 24.300
Calm
Mindfulness · paused · resumes 05/01
EMP.
8
MONTHLY
$ 15.300
What are corporate subscriptions?
Corporate subscriptions are recurring benefits the company pays monthly so employees can access wellness, health, education, or entertainment services: gyms, meditation apps, streaming platforms, online courses, telemedicine, or childcare. Unlike one-off benefits (gift cards, bonuses), subscriptions create a habit: employees use them weekly, not monthly. They are especially effective at retaining younger talent and for companies with a wellbeing culture, because they turn wellness into a daily practice sustained by the company.
- Catalog of recurring services: gyms, wellness, health, education, entertainment.
- Centralized payment by the company: one invoice instead of individual reimbursements.
- Configurable eligibility: by area, seniority, performance, tenure, or segment.
- Activation and real usage reports: what is subscribed, used, abandoned.
Dato de mercado
Wellness benefits with recurring usage (subscriptions) have 2.2x more retention impact than one-off benefits of the same cost, especially among Gen Z and Millennial talent (source: Mercer Benefits Survey LATAM, 2024).
Why doesn't coordinating subscriptions manually scale?
When the team grows, each recurring subscription becomes a separate process: contracts, sign-ups, cancellations, family add-ons, arrears, invoicing. And no real visibility into usage.
Individual contracts with each provider
Sign-ups and cancellations handled by email
Family members registered by hand
Zero visibility on usage or ROI per subscription
How do you centralize all subscriptions in one panel?
With Maslow you centralize every recurring service in the same platform you use for the rest of your benefits. Here's how:
Choose providers
Enable the wellness, health and education providers that match your team.
Add to catalog
Subscriptions show up alongside the rest of the benefits, with rules pre-configured.
Employees activate
The team signs up from the app or web in a few clicks — no HR intermediation.
Automatic renewals
Credits debit every month. Cancellation, pauses and family management happen on rails.
A growing catalog of providers
Integrated with the main wellness, health and education partners in the region. If the provider you need isn't listed, we can add it.
Wellness & Gyms
- Wellhub
- Fitness Group
- SportClub
- Level Up
- Pase Libre
- Open Park
- and many more...
Health & Insurance
- Swiss Medical
- Osde
- Sura
- Quálitas
- Wiri Salud
- Wagg
- and many more...
Education
- CBC Instituto
- Campus Live
- Portugués Online
- and many more...
5 reasons why companies choose Maslow to manage subscriptions
Zero admin for HR
Sign-ups, cancellations, pauses and family changes happen without manual coordination.
Family plans included
Where the provider supports it, family plans are configured from the same panel — no separate flows or paperwork.
Close provider support
Operational support comes directly from each provider; Maslow handles admin and escalations.
Unified credits
Same budget for gym, health, education and the rest of the catalog. Each employee decides the mix.
No vendor lock-in
Swap providers or add new ones without renegotiating individual contracts.
Frequently asked questions
Typical categories are: wellness (gyms like Smart Fit, apps like Calm or Headspace, nutrition platforms), mental health (on-demand therapy like BetterHelp, Mindy), telemedicine, education (Coursera, Udemy, Platzi, Domestika), entertainment (Netflix, Spotify, Audible), and childcare. The company configures which categories to enable and to which employee segments.
Typical cost ranges from USD 10 to USD 40 per employee per month for the subscription itself (depending on enabled categories), plus USD 1-3 per employee per month for the platform. For 100-employee companies: USD 10k-40k annual. Wellness subscriptions are usually the most popular (gym + meditation apps), followed by education.
3 key metrics: % of employees with active subscription (activation), weekly usage (sessions per employee per week), and monthly abandonment rate (who stopped using). Platforms integrated with subscription apps measure this automatically. A healthy program has activation >50% and abandonment <15% monthly.
Flexible benefits are a credit + choice model (the employee decides what to redeem). Corporate subscriptions are recurring services contracted by the company in the employee's name (periodic use, not redemption). Flex maximizes autonomy; subscriptions generate habit. A comprehensive program combines both: flex for occasional choice + subscriptions for recurring use.
Recurring services across three main categories: wellness and gyms, health and insurance, and continuing education. Each company enables the providers that best fit its benefits strategy, without signing individual contracts with each one.
Sign-ups and cancellations are handled from the platform, either by the employee or by HR. The process is automatic: activating or cancelling from the panel triggers the coordination with the provider, with no manual steps.
It depends on the provider. Some allow adding family members under specific conditions; others are employee-only. Maslow makes these rules visible on the platform so each person knows what they can activate before confirming.
If there aren't enough credits, the subscription pauses automatically to avoid debt. The employee can top up with additional credits when the company enables it, or coordinate a one-off adjustment with HR — everything is logged in the panel.
Yes. Subscriptions use the same Maslow credits as the rest of the catalog, so each employee decides how to split their budget: some on the gym, some on education, some on discounts or gift cards. All from the same platform, without separate budgets.
Administrative matters (sign-ups, cancellations, billing) are handled by Maslow's Customer Success team. Operational matters with the service (bookings, check-in, location changes) are handled by each provider — Maslow surfaces the available channels on the platform and steps in as escalation when needed.
