Matías Botbol is co-founder of Maslow and one of the most recognized figures in Argentina's tech ecosystem. With over 25 years building online platforms, he is also the founder of Taringa!, one of Latin America's first social networks, which reached millions of users at its peak.
After that experience, he founded Maslow alongside Diego Boryszanski and Ricardo Migoya with the conviction that the traditional corporate benefits infrastructure—fragmented, opaque, and disconnected from employees—was ready to be reinvented through software.
An active member of Entrepreneurs' Organization (EO) since 2013 and winner of the Premio Pymes Perdurables (2017), he is a recognized authority in building mass-market digital products in Argentina and LATAM. He studied at the University of Texas at Austin.
Published articles
Guides
Wellhub (formerly Gympass) for companies: what it is and alternatives
What Wellhub (formerly Gympass) is, how the corporate wellbeing benefit works, and how to evaluate it against a flexible benefits scheme. A guide for HR teams.
Guides
All Maslow Features: Complete Platform Guide
Discover all 6 Maslow features in detail: flexible benefits, discount club, recognition, incentives, global gift cards, and loyalty programs. Everything in one platform.
Guides
How Do Maslow's Flexible Benefits Work?
Discover how Maslow's flexible benefits platform works: setup, digital wallet, available categories, implementation process, and real results for companies.
Press
Maslow in La Nacion: international expansion, from Taringa to employee benefits
La Nacion covers Maslow's international expansion, the company founded by Taringa's creator now operating in 25 countries.
Press
Maslow in La Nacion: The New Company from Former Taringa CEO
La Nacion published a profile on how Matias Botbol, former CEO of Taringa, launched Maslow to revolutionize employee benefits in Latin America.
Press
Maslow in El Cronista: The New Company from Taringa's Founder
El Cronista highlights how Matias Botbol, creator of Argentina's first social network Taringa, launched Maslow to help companies offer personalized employee benefits.