Ricardo Migoya is co-founder of Maslow, the corporate benefits, incentives, and recognition platform operating across 25 countries in LATAM. With over 17 years of experience at the intersection of Human Resources, business, and technology, he leads Maslow's expansion in Mexico and Central America from Mexico City.
Before Maslow, he served as tenured professor at Universidad Iberoamericana and Universidad de Palermo, and as advisor at MTL Empresas, accumulating deep knowledge of the Mexican corporate market and regional compensation and benefits dynamics.
Certified by Google in AdWords and member of Entrepreneurs' Organization (EO) México, Ricardo is a leading voice in LATAM's HR digital transformation ecosystem, with particular focus on how Mexican companies are redesigning their meal voucher programs, flexible benefits, and sales incentives in the digital era.
Published articles
Guides
Successful loyalty program examples: 11 cases and what to replicate
We review 11 loyalty programs that work (Sephora, Starbucks, Amazon Prime, Rappi Prime, LATAM Pass, Éxito Puntos+ and more): mechanic, why they convert, and what you can replicate in your own program.
Guides
What are cesantías in Colombia? Complete guide for employees and HR
What cesantías are in Colombia, how they are calculated, when interest and the deposit are paid, and what they are for. A clear guide for employees and HR teams.
Guides
Fuel vouchers for employees: how they work and how to give them
What employee fuel vouchers are, what they're used for, and how to deliver them digitally, with control and measurement. A guide for companies rewarding their team or channel.
Guides
Employee climate survey: how to design it and what to measure
How to design an employee climate survey that produces actionable data: what to ask, how often, and how to keep it from ending in a report no one uses. A guide for HR.
Guides
Grocery vouchers in Mexico: what they are, how to calculate them, tax benefits
A 2026 guide to grocery vouchers (vales de despensa) in Mexico: what they are, how they are calculated, their tax benefits for the company and the employee, and when a flexible benefit makes more sense.
Guides
Work clothing allowance (dotación) in Colombia: a complete compliance guide
What the dotación is, who qualifies, when it must be delivered and how to comply with Colombian law. Updated to reflect the 2025 labor reform.
Incentives
Sales commission structure: how to design it well
How to design a sales commission structure that motivates without distorting: models, calculation examples, and common mistakes. A practical guide for sales and HR leaders.
Incentives
Sales channel incentive program: a guide
How to design an incentive program for distributors, retail salespeople, and external channels: objectives, mechanics, and mistakes. A trade marketing guide to motivate the channel.
Guides
Employee turnover: how to calculate its real cost
How to calculate employee turnover, how much replacing an employee truly costs, and which levers reduce it. A guide with formula and ROI framing for HR teams.
Incentives
Types of employee incentives and how to design a plan
The types of employee incentives, when each one fits, and how to design a plan that motivates without distorting behavior. A practical guide for sales and HR teams.
Incentives
Sales force: how to structure and motivate it
What the sales force is, how it's structured (in-house vs. channel), and how to motivate it with incentives that work. A guide for commercial and trade marketing leaders.
Incentives
Sell in and sell out: what they are and how to drive them
What sell in and sell out are, how they differ, and why confusing them fills the channel with stock that doesn't turn over. A trade marketing guide to drive real sales.
Guides
Workplace climate: what it is, how to measure and improve it
What workplace climate is, how to measure it with eNPS and pulse surveys, and which concrete levers move the needle. An operational guide for HR teams that want data, not perceptions.
Guides
Incentive and Commission Management: How to Boost Sales and Marketing Team Performance
80% of top-performing salespeople are intrinsically motivated. Discover how incentive and commission management drives your sales team's performance.
Press
Maslow in iProfesional: corporate benefits, key on Children's Day
iProfesional highlights how corporate benefits have become a key tool for companies to support their employees on special dates like Children's Day.
Press
Maslow on Derecho en Zapatillas: employee compensation, new forms and trends
Derecho en Zapatillas interviewed Matias Botbol about how Maslow enables companies to offer flexible compensation tailored to each employee's needs.