Make selling worth it

The 2027 sales guide for Heads of Sales and Trade leaders who want a clear, automatic and measurable incentives system — not another spreadsheet.

Commission alone is not enough. A motivated team is one that sees its progress, gets paid close to the achievement and competes under transparent rules.

What is inside:

• The sales incentives framework that works in 2027
• +44% performance with individual rewards (IRF, 6+ month programs)
• How to apply it by role: Inside Sales, Field Sales, Retail, KAM, Trade
• 10-point self-diagnosis to see if your scheme is ready