The trade marketing platform that turns your channel into a sales engine
Digital incentives for sell-out, real-time dashboards by point of sale and multi-brand catalog to reward your channel. Run measurable, scalable trade marketing campaigns across LATAM.
What is a trade marketing platform?
A trade marketing platform is the software a brand uses to coordinate incentives and recognition for its channel (retail, distributors, promoters) from a single place. It replaces spreadsheets, physical rewards and manual processes with measurable digital mechanics: sell-out incentives, dashboards by point of sale, instant reward delivery and per-campaign reporting. In LATAM 2026-2027 it is the lever CPG and retail brands are adopting to professionalize their channel relationship.
- Digital channel incentives by sell-out, SKU, region or point of sale
- Dashboards for sell-out, actual redemption and campaign ROI
- Multi-brand catalog to reward the channel without logistics
- Recognition programs for point of sale teams and promoters
How Maslow powers your trade marketing strategy
Replace physical rewards, spreadsheets and manual processes with measurable digital mechanics.
Digital incentives for sell-out
Reward your channel (retail sellers, distributors, promoters) for actual sell-out, not sell-in. Set up campaigns by brand, SKU, region or point of sale. Each person receives their reward in digital gift cards redeemable across +10,000 brands.
Real-time trade dashboards
Visibility by point of sale, region, channel and campaign. Metrics on participation, rewards delivered, actual redemption and ROI by incentive type. Exportable for trade, finance and audit teams.
Multi-brand catalog to reward the channel
Each channel employee chooses their own reward: retail, dining, travel, tech. +10,000 local options per country. Instant delivery, no logistics or physical distribution.
Which trade marketing teams is Maslow for?
- FMCG brands that incentivize retail sell-out
- Manufacturers that reward distributors by volume or coverage
- Recognition programs for distributed trade teams
- Incentive campaigns for promoters at point of sale
- Wholesale channel incentives for meeting targets
- Product launches with sell-out based reward mechanics
Industries where we apply trade marketing
We run trade marketing in the sectors where the channel (retail, distributor, point of sale) drives product rotation.
+200 brands run their trade marketing programs with Maslow
Frequently asked questions
What is a trade marketing platform?
It is the software a brand uses to coordinate its incentive and recognition initiatives for the channel (retail, distributors, promoters). It replaces spreadsheets, physical rewards and manual processes with measurable digital mechanics: sell-out incentives, dashboards by point of sale, and instant reward delivery to the channel.
What is the difference between sell-in and sell-out?
Sell-in is the sale from the brand to the channel (distributor or retailer). Sell-out is the sale from the channel to the end consumer. Rewarding sell-out is more effective because it aligns the channel with actual product rotation, not just inventory purchase that may sit unsold.
How does Maslow integrate with sell-out data?
We import data from spreadsheets, retailer APIs, ERPs (SAP, Oracle, Netsuite) and market info partners (Nielsen, Scantrack). Each campaign sets its own triggers: by volume, SKU, channel, region or combinations. Rules are audited before each reward payout.
What percentage of a trade budget usually goes to digital incentives?
In trade / channel it is usual to allocate 1% to 3% of the incentivized volume as reward budget, depending on how aggressive the campaign is and the category margin. It is significantly lower than equivalent physical rewards (merchandise, electronics, trips) because logistics, expiration and loss drop to zero.
How long does it take to implement Maslow for a trade marketing campaign?
A simple campaign starts in 24 to 72h. Global programs with ERP integration and sell-out data from information partners go live in 2 to 4 weeks. Xiaomi rolled it out across multiple countries with the same base mechanics in under 60 days.
Looking for a broader view of commercial incentives?
Trade marketing is one piece of the incentive strategy. To see how it fits with commissions, salesforce and internal channel, check out the commercial incentives landing.
See commercial incentives