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Industry

Employee benefits & loyalty for Healthcare

Maslow helps health insurance providers, clinics and medical centers make the value of coverage tangible every day, with benefits and loyalty programs designed for healthcare professionals and members who trust the brand.

+12

Clients in the healthcare sector

2.5M+

Members impacted

LATAM

Regional coverage

Challenges of the healthcare sector

What we hear over and over in conversations with organizations in this sector.

Monthly premiums are only perceived during emergencies

Members pay every month but only activate the service when a problem arises. In between, the value of the coverage becomes invisible and the brand becomes easily replaceable.

High turnover of medical and nursing staff

In a sector where clinical talent is scarce, salary alone isn't enough to retain. A concrete value proposition that is felt every day is needed, not just on payroll.

Fragmented benefits across multiple vendors

HR manages scattered discounts with each partner, each with its own platform. The experience is cumbersome for employees and operationally expensive for the company.

National scale with consistent experience

A health insurance provider with millions of members or a geographically distributed clinic network needs every user, regardless of their city or plan, to experience the same quality of benefits.

Frequently asked questions

What we are asked most about Maslow for healthcare.

How does Maslow make the value of monthly health insurance premiums tangible?

With a benefits and loyalty program that integrates into the health insurance provider's digital ecosystem: discounts, redeemable points and experiences every month.

Does Maslow help retain medical and nursing staff?

Yes. It combines flexible benefits with peer and manager recognition, tied to redeemable points. It's a daily value proposition layer that, in a sector where salary isn't enough, does retain talent.

How long does implementation take in a healthcare organization?

Average implementation is 2 weeks, depending on integrations with internal systems (HR, CRM, digital ecosystem). The Customer Success team provides end-to-end support.

What sets Maslow apart from other benefits providers for healthcare?

Partner network with real availability, ability to operate at a scale of millions without losing consistency, and the flexibility to combine employee benefits with member loyalty.

Boost your benefits strategy

Learn how our platform can integrate with your operations and simplify benefits and incentives management across the region.