The benefits and recognition platform for teams
Flexible benefits, digital recognition and corporate subscriptions in one platform. Improve employer branding, culture and retention with measurable mechanics.
What is a benefits and recognition platform for teams?
It is the software a People and HR team uses to manage, from a single place, the three pillars of the employee experience: flexible benefits with a multi-brand catalog, digital recognition (peer-to-peer, from managers, by milestones) and corporate wellbeing subscriptions. Unlike an HRIS (which handles payroll, hiring and structure), a benefits and recognition platform focuses on what the employee lives day to day: what they receive, how they are recognized and which benefits they choose. It is the retention, employer branding and culture lever LATAM companies are adopting in 2026-2027.
- Flexible benefits with multi-brand catalog (+10,000 options per country)
- Peer-to-peer recognition, from managers and by milestones (anniversaries, birthdays, goals)
- Corporate wellbeing subscriptions (gym, health, education, apps)
- Participation, actual redemption and eNPS correlation dashboards
How Maslow powers your People strategy
Flexible benefits each employee chooses
Multi-brand catalog with +10,000 options per country: retail, dining, travel, wellbeing, tech, education. Each person redeems what they actually value at their life stage. End of the generic gift that ends up forgotten in a drawer.
Digital recognition in real time
Peer-to-peer recognition, from managers and by milestones (anniversary, birthday, goals). Optional public feed to make culture visible. Recognition stops being yearly and becomes part of the daily ritual.
Corporate wellbeing subscriptions
Gyms, mental health, meditation apps, courses and learning platforms via corporate subscription. Single invoice for the company and individual access for each employee. Aligned with People’s wellbeing policies.
How Maslow works for your People team
From day one to a program running. A simple flow that our Customer Success team walks you through step by step.
We import your team
From your HRIS (Workday, BambooHR, Personio, SAP SuccessFactors) or spreadsheet. SSO with Google Workspace or Microsoft Entra ID. SAML 2.0 and OIDC also supported.
You configure benefits and recognition policy
Rules by department, seniority, milestones (anniversaries, birthdays, goals). Catalog adapted to each country where your company operates.
The employee lives the experience
Picks benefits from the catalog, sends and receives digital recognition, accesses corporate wellbeing subscriptions — all from mobile.
Dashboards for the People team
Adoption by department, actual redemption, recognitions sent and received, correlation with your climate and eNPS surveys. Exportable to your BI.
Why Maslow
Beyond the product: what guarantees a smooth implementation and a long-term relationship.
Local teams across LATAM
We operate with in-house teams in Argentina, Mexico, Colombia and Brazil. Support in your time zone and language — not a chatbot or an offshored call center.
A unique multi-brand catalog
More than 10,000 brands and services redeemable per country — retail, dining, travel, tech, health, entertainment. Far more than a generic e-wallet or voucher.
Multi-country enterprise-ready operation
Local billing, local currency and tax compliance by market. If your company operates in several countries, Maslow deploys the same mechanic adapted to each local regulation.
Fast implementation
A pilot starts in days. A full program with integrations to your stack goes live in weeks, not months. A Customer Success team that supports the rollout.
Your brand up front. Maslow as the engine.
The platform is 100% white label: your employee, customer or fan lives an experience branded by your company — they never see "Maslow".
Custom domain
The platform lives on your own URL (e.g. benefits.yourbrand.com) with SSL certificate included.
Full branding
Logo, color palette, typography and hero images adapted to your identity. No mentions of Maslow in the end-user experience.
Transactional emails under your brand
Notifications, confirmations and communications are sent from your domain with your visual identity. Same deliverability level.
The experience is yours, the engine is ours
You bring the brand and the pitch; we run the catalog, payments, APIs and support. The best of both worlds.
Which People teams is Maslow for?
- Companies looking to strengthen employer branding
- Geographically distributed teams needing benefit parity
- High-churn industries looking for retention levers
- People teams digitalizing recognition and anniversaries
- Corporate wellbeing and mental health programs
- Companies measuring eNPS and organizational climate
Industries where we transform the employee experience
We work with People teams across LATAM. These are some of the sectors where we see the biggest impact.
+200 companies trust Maslow. Heineken, TikTok and Randstad among those transforming their team experience.
Frequently asked questions
What is employee experience?
It’s the sum of all interactions an employee has with the company, from onboarding to offboarding. It includes benefits, recognition, development opportunities, culture and tools. Companies with strong employee experience have 2x higher retention, 1.4x more engagement and 3x better employer branding in LATAM, according to Gallup and McKinsey.
How is this different from a traditional HRIS?
An HRIS (SAP SuccessFactors, Workday, BambooHR) handles employee administration: payroll, hiring, offboarding, org structure. Maslow for employee experience focuses on the emotional side: what they receive, how they are recognized, which benefits they choose. They are complementary — Maslow integrates with your HRIS via API and adds the experience layer those systems don’t cover.
How do we measure impact on retention and eNPS?
Dashboards with monthly churn by department and seniority, benefit participation, actual redemption, recognitions sent and received, and correlation with your climate/eNPS surveys. Exportable to your BI. Customers like Heineken and TikTok report 10-20% retention gains after 12 months of implementation.
How long does implementation take?
A pilot with flexible benefits starts in 2 to 4 weeks. A full program (benefits + recognition + subscriptions + HRIS integration) goes live in 6 to 10 weeks. Large teams like Heineken or Randstad roll it out by country in phases.
Want a deeper look at our Benefits product?
Explore the dedicated product landing with modules, pricing and features.
See Benefits product