How Cinépolis Expanded the Reach of Its Corporate Benefits and Generated New Business Opportunities

Before joining Maslow, Cinépolis marketed its corporate benefits primarily through direct sales management, traditional prospecting, its own website and app, and contact with companies through sales executives. While these channels worked, reaching new organizations required constant search and outreach efforts. The challenge wasn't to replace these channels, but to complement them with a solution that would expand the visibility of their benefits within the corporate segment.

Cinépolis decided to join Maslow's ecosystem as a partner, offering exclusive benefits and discounts for employees at companies using the platform. Implementation was simple and fast, making discounted movie tickets, exclusive benefits, access to new corporate audiences, and an additional promotion and sales channel available to thousands of users. Onboarding was streamlined, operationally straightforward, and supported throughout the entire process.