How Edenor sustains internal culture across a large-scale operation with high tenure

Electric distribution combines large workforces, highly sought-after technical talent, high tenure—people with 15, 20, and 30 years at the company—and field teams whose work is critical to end-user SLA. Sustaining a consistent employee experience between corporate at headquarters and field technicians requires tools that respect this operational diversity without fragmenting the program into incompatible patches.

Maslow operates Edenor's benefits and incentives program with a catalog that serves both corporate and field technical personnel, 100% accessible from mobile. Tenure programs activate automatically upon reaching milestones (5, 10, 15, 20 years): the employee receives recognition without the HR team having to coordinate manually. Peer-to-peer and manager recognition complement the daily offering, tied to redeemable points.