How Habi professionalized sales incentives by tying rewards to quality milestones

Habi operates a proptech model with a distributed sales force covering all stages of real estate transactions. In a market where the quality of each listing directly impacts the funnel (photos, data, information accuracy, response times), advisor motivation couldn't depend solely on closing commissions. Habi needed a system that recognized critical intermediate behaviors—listings meeting the highest industry standards, operational agility, customer satisfaction—in a transparent, predictable, and traceable way, without adding friction to the sales team.

Maslow operates Habi's sales incentive program, linking concrete process milestones (listings meeting industry quality standards, closings, service quality metrics) to rewards and redeemable points. Each advisor accesses their objectives dashboard, progress, and available rewards from their mobile device. The system replaced manual calculations and verbal promises with a single, auditable mechanism that motivates the sales force around the behaviors that drive the business.