How Havas strengthens its creative culture by recognizing the people who sustain it every day

At a creative agency, talent is everything. A global network like Havas competes for the best people against other agencies, against consulting firms, against client-side marketing teams and against digital products that pay in dollars. Salary alone isn't enough to retain.

Havas' creative culture is built on values that can't stay framed on a wall: they have to be lived and recognized every day. Someone who feels valued for the way they work stays. Someone who doesn't feel it, leaves.

They needed a platform that could recognize work and values with concrete consequences for the employee, operable simply and scalable across the entire network.

maslow operates a recognition and benefits program at Havas accessible to the entire workforce. Any employee can recognize a peer or team for behaviors aligned with the network values, and recognitions accumulate as points redeemable for benefits, discounts and experiences.

The platform works as a culture management system: what gets recognized, gets repeated. For Havas, that translates into a measurable way to strengthen the behaviors the company wants to see and to build employer brand from the inside.

The benefits catalog is broad and adapts to diverse profiles, a key feature in a creative network where generations, departments and geographies coexist very differently.