Success Story

How InBev turned peer-to-peer recognition into a global-scale culture tool

For a company with thousands of employees distributed across dozens of countries, culture doesn't sustain itself. With maslow, InBev built a recognition program that scales with the organization.

Global

Reach

Aligned with InBev's operation: one of the world's two largest brewers

Culture

Anchor

Recognition aligned with corporate values and expected behaviors

Retention

Focus

Building employer brand from the inside out

InBev (Quilmes)

For a company with thousands of employees distributed across dozens of countries, culture doesn't sustain itself. With maslow, InBev built a recognition program that scales with the organization.

Industry

Services

Employees

Dotación regional

Country

Operación regional

The Challenge

InBev operates iconic brands like Quilmes and competes for talent globally. At that scale, corporate values and culture don't sustain themselves: they're built every day across thousands of interactions between employees. The risk is that those interactions stay invisible to the organization and therefore aren't valued or replicated.

The company needed a tool so every employee could recognize another for doing things well —according to the company's values and expected behaviors— and that recognition would leave a concrete mark, not just an emotional one.

On top of that, scale was a challenge: any solution had to work for a large workforce, across different geographies and operational realities, without becoming bureaucratic.

The Solution

maslow operates a corporate recognition program at InBev, accessible to the entire workforce. The mechanic is simple: any employee can recognize another for behaviors aligned with company values, and those recognitions accumulate as points redeemable for benefits, experiences and products from the catalog.

The platform serves two functions: it makes corporate culture visible and replicable (what gets recognized, gets repeated), and translates that recognition into tangible value for the employee. For InBev, the program works as a retention and employer brand-building instrument.

The solution's scalability lets the company operate the program consistently across the region's different operations.

The Results

Global — Reach. Aligned with InBev's operation: one of the world's two largest brewers
Culture — Anchor. Recognition aligned with corporate values and expected behaviors
Retention — Focus. Building employer brand from the inside out