How Lidherma Expanded Brand Visibility and Added a New Promotional Channel

Lidherma is one of the leading brands in facial and body aesthetics and makeup in Argentina, with significant brand recognition. However, finding channels to reach new audiences within the corporate segment required ongoing efforts. The goal was to find a channel that would allow them to reach new audiences, increase brand awareness, complement existing sales and communication channels, and participate in the corporate benefits ecosystem.

After learning about Maslow's reach and the opportunity to connect with thousands of users from companies, Lidherma decided to join the platform. One of the aspects they valued most was the ecosystem proposition and the credit-based benefits methodology, which facilitates access to promotions and discounts for users. Implementation was quick and simple: Maslow allowed them to incorporate benefits in a single space, reach employees from multiple companies, gain visibility within a new digital channel, and participate in special promotional campaigns like #DescuentosBomba.