How Samsung Amplified SAMSHOP's Reach and Strengthened Corporate Benefits Communication

Before partnering with Maslow, much of SAMSHOP's benefits communication depended on each organization's People, Benefits, or Human Resources teams. This created challenges related to communication continuity, promotion visibility, campaign and launch updates, and effective benefit reach. Samsung was looking for a complementary channel that would maintain a constant presence with employees and maximize the impact of its commercial initiatives.

Joining Maslow enabled a new touchpoint with thousands of company employees, strengthening SAMSHOP's benefits outreach. One of the key factors driving the decision was the quality of the audience within Maslow's ecosystem: users from selected organizations with high interest in technology solutions. Through Maslow, Samsung boosted its actions via segmented push campaigns, newsletters targeted to specific audiences, exclusive landing pages, featured spaces within the platform, and ongoing communication of promotions and launches. More presence and more sales.