Employee benefits & loyalty for Consumer packaged goods (CPG) and beverages
Consumer packaged goods run at two speeds: daily execution on the shelf and a constant flow of new product launches. In between are in-house sales teams, promoters, merchandisers, distributors and wholesalers who decide whether a brand moves or sits still. Maslow runs programs that align the whole chain —internal team + channel— on a single platform, with clear rules and measurable results country by country.
Multi-país
One platform for all of LATAM
B2B2C
Rewards the channel + the salesperson
Trade
Activations by brand or SKU
Challenges of the consumer packaged goods (cpg) and beverages sector
What we hear over and over in conversations with organizations in this sector.
Field sales teams with routes and SKU quotas
Salespeople who cover routes, service points of sale and place orders every day. If the incentive program doesn't keep up with promotions and launches, it loses traction and the numbers drift away from the real operation.
Incentivize the channel (distributors, wholesalers and retailers) without losing control
The business depends on a channel the brand doesn't control directly. Moving sales requires reaching the point-of-sale owner, the manager and the retailer's salesperson with an auditable incentive, without hurting the relationship with the distributor.
Multi-country operation with different rules, currencies and products
A single brand operates across several LATAM countries, each with its own catalog, currency and tax restrictions. A single platform is needed that respects those differences without forcing a separate program per market.
Constant launches and activations that demand speed
Every month there's a new product, a seasonal promotion or a campaign with a partner brand. The incentive program has to switch on and off quickly, with specific rules by SKU, region or channel, without internal friction.
How Maslow helps the consumer packaged goods (cpg) and beverages sector
Companies in this sector that trust Maslow
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Frequently asked questions
What we are asked most about Maslow for consumer packaged goods (cpg) and beverages.
How do we integrate our in-house sales force and the distributor channel into a single program?
They are two separate layers on the same platform. The in-house force has its incentive program tied to quotas and SKUs; the channel (distributors, wholesalers, retailers' salespeople) has different rules and an experience designed for people who aren't employees of the brand. Each layer reports separately and the brand sees the whole picture.
Can we reward the retailer's salesperson directly without going over the distributor's head?
Yes, this is one of the typical use cases of Maslow in CPG. The trade program identifies the salesperson at the point of sale, validates the transaction according to the rules the brand defines and delivers prizes or redeemable points. The distributor remains the commercial owner of the account; the brand adds a direct incentive channel to the end point.
Does it support operations in multiple LATAM countries on a single platform?
Yes. One instance manages multiple countries with different catalogs, currencies and rules. The brand sees the data consolidated by region and granular by market, without having to set up a separate program per country or duplicate the team that runs it.
How quickly can an incentive be activated for a launch or seasonal campaign?
Specific mechanics are configured as campaigns with a start and end date, rules by SKU or region, and switch on and off automatically. No ad-hoc development is required for each launch and no need to wait for a release cycle.
Does it integrate with our sales and reporting systems?
Yes. Maslow consumes sales data through the channels the operation already uses (files, API, exports from the ERP or the routing system) and delivers reporting ready for commercial and compliance audits.